flab is a newsletter & idea factory about embracing your shape and taking up space.
As a wellness publicist and Millennial fitness fanatic, I’ve spent thousands of hours, dollars, and brain cells chasing the “healthy ideal “ — an intentionally unattainable goal that boxes us into a one-size-fits-all figure—slim, toned, and perpetually young—ignoring that true health spans mental, emotional, and social realms far beyond the mirror.
Now on the other side of a decade-long eating disorder, I’m shifting my focus from restriction to filling up my plate with a more purposeful life. I’m serving up:
Personal stories, because writing is my therapy (also, therapy is my therapy).
Educational resources & tools to help resist societal pressures of diet culture, experts to follow.
Books & modalities that have helped me.
Research I’m tracking.
Best practices I’m applying as a wellness publicist to stop the perpetuation of diet culture by brands and media.
Most importantly, I’m sharing the things I’m ADDING to my life, to embrace a more fulfilling existence now that I’m free of my eating disorder.
Whether you’ve overcome an eating disorder, want to feel differently about your body, or want to do something more meaningful with your life than counting calories, flab is here to help you redefine life in a world saturated by diet culture.
If that sounds like you, sign up to get flab in your inbox:
If you’re an organization or wellness brand that wants to match consumer demand for more authenticity, trust, and positioning that reflects a broader, more accessible, and realistic representation of health (at any size), let’s chat. I’m a VP at a really cool PR firm, and I’d love to collaborate.
My ultimate goal with flab is to help you recognize and embrace your intrinsic worth, so you can share your gifts with the world and live your purpose. Thank you from the bottom of my heart for being part of this project!
✌️🤟
Jen Squilla
